At Musical Minis we recently launched a new online booking facility. The service, has started to be rolled out to all the franchise territories and will allow parents to book and pay for classes online for the first time, benefitting parents and resulting in a significant decrease in administration for franchisees.
Previously class bookings and fees were taken by franchisees before or after classes, backed up with individually produced emails and letters reminding parents of new term dates, birthday party options and reminders. Now the entire system will be online and automated, saving franchisees time both during and after classes and potentially increasing profits, as families find it easier to buy online via PayPal or credit card.
A useful feature of the new facility is the ability for parents to see how many places are left in each class, encouraging them to book their place there and then, rather than miss out. Once they are registered it is also easy to add an additional child or renew for the following term.
Alongside the online booking the system will also send out Happy Birthday emails and produce reports for franchisees showing retention rates, membership levels and referral data. Franchisees can create data bases of their members and online registers allowing them to communicate far more effectively with their customers.
Teesside franchisee Caroline Docherty said, "This new booking system is making so much difference to my business and, in reality, my life; I’m really excited that it is available in my territory. As much as I love teaching the classes, the paperwork has always been a bit of a chore but now, with online registers, booking forms and automated reminders, I have so much more free time to devote to my classes, marketing my business and ultimately, time with my family."
Founder Karen Sherr said, "Coming hot on the heels of the interactive app we developed to celebrate our 25th anniversary, Musical Minis is yet again at the forefront of using technology to benefit our franchisees and their businesses. It has taken many months of development to produce this totally bespoke booking system and we know it is going to appeal to lots of new franchisees, as they look for increasingly automated support systems from their franchisors."
The online booking system is being launched franchise by franchise. So far you can book online for Berkshire, Merseyside, South Lincs, South Wales, Southern Home Counties and Teesside. The other areas will be available shortly.