LAST month I went to an event at Libertys in Regent Street to find out about Give As You Live. I was amazed to hear how we can all be raising money for charity when shopping online and not have to pay extra to donate as the money is given by the retailer. It is such a simple concept and if charities can earn from my shopping then I certainly have nothing to lose.
Everyclick is a fundraising technology company that enables people to give to any of the UK’s charities through everyday online activity, such as online shopping. No extra money needs to be donated. The company was set up in 2005 by Polly Gowers, after she recognised the enormous potential of the internet and technology to do good. The technology developed by Everyclick is different from other fundraising initiatives, such as Just Giving, as people do not need to make a conscious donation and it supports any of the UK’s charities.
Everyclick’s flagship product is Give as you Live, which allows supporters to turn every pound shoppers spend online, into funds for their cause. Give as you Live enables a supporter to raise funds for any charity of their choice every time they shop online, without having to pay anything extra. It represents an additional £1.25bn in potential unrestricted revenue for the charity sector. Over 1,500 leading retailers are already on board, including supermarkets, travel agents, fashion brands, and more are joining daily. From classic family gifts to the hottest new gadgets, every online purchase can raise significant funds for UK charities and not cost the purchaser a penny more – as it’s the retailer that makes the donation.
Give as you Live’s new ‘Wish lists’ functionality enables shoppers to create lists for themselves, friends and family, to ensure they get exactly what they want for Christmas this year. Users of the Give as you Live Wish Lists can both choose their favourite gifts from over 1,500 retailers, and choose who to support from 220,000 UK registered charities. With many people opting to go online in the search for those perfect Christmas gifts, Give as you Live represents a great opportunity for shoppers to give charities that much need funding boost this Christmas. Collectively, this festive season, online shoppers have the potential to raise £170m* for UK charities through Give as you Live. From the nation’s most famous department stores Harrods and Selfridges, to much-loved retail outlets including John Lewis and M&S, to Christmas favourites like Hamley’s. Give as you Live works with over 1,500 UK retailers, offering over 15 million products and covering 80% of the UK’s top 100 retailers, working with each to raise money for deserving causes at no cost to the shopper.
I think this whole idea is great - not just for Christmas but for birthdays and even regular shopping. If you are shopping online, for example from Tesco's, it is great to raise money for charity at the same time - you still earn ClubCard points so have nothing at all to lose. I had a bit of trouble when just trying to buy from a site I accessed from the Give As You Live site so I think it probably is easiest to create an account with them. This is how you do it:
The simple instructions are:
1. Visit http://www.giveasyoulive.com/ and create an account by signing in on the top right hand corner.
2. Choose a charity to support with all of your shopping. If you don't want to choose one your donation will be sent to Give As You Live charity of the month - although I couldn't see what this was.
3. Shop and raise money for your favourite cause from over 1500 leading retailers You just click on stores and choose where you want to shop.
4. You can create a wish list and share it with your friends and family.
You can Download Give as you Live so you can shop directly at all of your favourite retailers and raise money for your selected charity. Whenever you shop online Give As You Live will pop up and your chosen charity will receive money. If charities can benefit from our shopping, with no change to our shopping habits or at no extra cost to the shopper then there really is nothing to lose!